Sat. Apr 10th, 2021


Downtown Music Holdings has entered into an settlement to accumulate promoting and digital advertising platform Discovered.ee (pronounced FOUN-dee).

Discovered.ee gives artists, managers and labels with a variety of instruments to construct, goal and optimize promotional campaigns.

Downtown subsidiary CD Child, which is a minority investor in Discovered.ee, already makes use of the platform to energy its current promotional and advertising capabilities accessible to CD Child artists.

With this transaction, Downtown will purchase the mental property and expertise that underpins the Discovered.ee platform.

Utilized by greater than 25,000 artists and labels worldwide, the Discovered.ee platform was developed particularly to supply advert tech instruments that ship simpler digital promoting campaigns throughout on-line, cellular, social and audio channels.

Discovered.ee allows customers to develop customized interactive adverts, associated promotional instruments and analytics that may enhance the effectiveness of digital campaigns.

Jason Hobbs, CEO of Discovered.ee, will be a part of Downtown following the transaction’s closing, which is anticipated to be accomplished by the tip of Q1 2021.

In 2020 alone, Downtown made a number of key acquisitions, together with music distribution and analytics agency FUGA, the France-based audio fingerprinting expertise firm Simbals, and Africa’s largest unbiased music writer Sheer Publishing Africa.

Moreover, Downtown acquired the catalogs of each Motown icon Mickey Stevenson and Sia’s longtime co-writer Chris Braide, in addition to unbiased London-based music writer Good Soldier Songs, together with an ongoing deal (that has since been renewed) with The 1975.

Additionally in 2020, the corporate’s music publishing division introduced it had reached a deal to characterize the catalog of iconic hip-hop group Wu-Tang Clan.

“Our acquisition of Discovered.ee, its expertise, and distinctive experience in each the digital promoting and music trade ecosystems, is a perfect complement to Downtown’s current portfolio of artist and label providers.”

Justin Kalifowitz, Downtown 

Downtown CEO Justin Kalifowitz, mentioned: “Artists throughout the spectrum are more and more choosing independence and taking a extra lively position in all points of their careers, particularly in relation to advertising and promotion.

“The expertise, instruments, and entry Discovered.ee gives creators and their groups is one more instance of how the music trade continues to evolve.

“Our acquisition of Discovered.ee, its expertise, and distinctive experience in each the digital promoting and music trade ecosystems, is a perfect complement to Downtown’s current portfolio of artist and label providers.”

“We’re so excited to affix Downtown. Since day one, Discovered.ee has helped musicians leverage knowledge, insights and superior advertising instruments to form their very own future.”

Jason Hobbs, Discovered.ee

Jason Hobbs, CEO of Discovered.ee, added: “We’re so excited to affix Downtown. Since day one, Discovered.ee has helped musicians leverage knowledge, insights and superior advertising instruments to form their very own future.

“I actually can’t think about a greater dwelling for Discovered.ee, and I’m excited to proceed delivering extra instruments that assist creators of all types chart their very own path.”

 Music Enterprise Worldwide



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