Sun. Apr 11th, 2021


Warner Music Group‘s ADA Worldwide has employed veteran music govt Cat Kreidich as Govt Vice President.

On this function, in accordance with WMG, Kreidich will spearhead ADA’s widening international footprint and partnerships throughout worldwide commerce and advertising, along with label/product administration and operations.

Primarily based in New York, she’s going to report back to Eliah Seton, President of Unbiased Music & Creator Providers, Warner Music Group.

Kreidich spent eight years at The Orchard. There, Kreidich was SVP of Account Administration, Promoting, and Knowledge Evaluation, on the helm of a worldwide crew she re-organized and strategically positioned in the course of the firm’s speedy growth, unfold throughout 40 completely different cities.

She additionally based The Orchard’s Industrial Insights crew and was a key stakeholder within the improvement and steering in direction of the creation and use of progressive information perception instruments.

Most lately, Kreidich served as Senior Vice President, Commerce for Sony Music Leisure’s catalog, the place she led industrial exercise for a $900 million group, throughout digital and bodily, for the likes of Mariah Carey, Billy Joel, Bob Dylan, and extra.

She was recruited from The Orchard to restructure the Legacy enterprise for a quickly rising streaming atmosphere and delivered profitable campaigns for the likes of Michael Jackson, Alicia Keys, Travis Scott, and Bruce Springsteen.

Kreidich beforehand served in quite a few different industrial, strategic, and working roles within the trade at Extremely Information, Caroline Distribution, Virgin Information, and Motown Information. She holds a B.A. in New Media & Advertising and marketing from Emerson Faculty.

Eliah Seton Warner ADA

“Along with her sturdy relationships within the impartial house, she’ll additionally play an enormous function in attracting new enterprise each within the US and internationally.”

Eliah Seton, Warner Music Group

Seton mentioned: “Cat will probably be instrumental in elevating our work for companions and tasks throughout the globe, working intently with label administration and our worldwide groups.

“Along with her sturdy relationships within the impartial house, she’ll additionally play an enormous function in attracting new enterprise each within the US and internationally.

“On behalf of everybody at ADA, we’re thrilled to welcome Cat to our management crew.”

“I’m elated to rejoin Eliah and the ADA crew in what has change into a very full circle second.”

Cat Kreidich

Kreidich added: “I’m elated to rejoin Eliah and the ADA crew in what has change into a very full circle second.

“With ADA’s international foothold now established, I stay up for collaborating with our groups all over the world to determine and mobilize on untapped alternatives, with an eye fixed in direction of information and insights.”Music Enterprise Worldwide



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Picture Supply : www.musicbusinessworldwide.com – https://www.musicbusinessworldwide.com/cat-kreidich-appointed-executive-vice-president-at-ada-worldwide/

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