Sun. Apr 11th, 2021

After Nozell’s group was via gutting and reinventing the two-studio Noz  Leisure in September, Parton took over the subsequent month, recording and filming like loopy: 19 productions in all, together with the one-hour Holly Dolly Christmas Particular, which aired on CBS in December, a Pandora Stay efficiency across the similar time, her “All I Need for Christmas Is You” duet with Jimmy Fallon during which Parton sat by a faux hearth, the audio for her “5 to 9” Squarespace advert that aired through the Tremendous Bowl, plus further movies and content material for Apple and Amazon.

“Dolly was sitting at residence watching herself get oversaturated in all places,” Nozell says.

JB Rowland/Noz Leisure

Dolly Parton acting on stage at Noz Leisure in La Vergne, Tennessee.

Like all people, Nozell was initially annoyed in early 2020 when his authentic plans fizzled as a result of pandemic: He had already obtained a $25 million mortgage to construct what he believed to be Nashville’s solely “main studio with filming and scoring large enough to place in a 100-person orchestra” on three industrial properties he’d not too long ago bought. However per week earlier than breaking floor in fateful March 2020, Nozell needed to pivot, updating his 10,000-square-foot warehouse with the assistance of an engineer and contractor.

“We began mainly from scratch,” he says.

Why go to all the difficulty? “Dolly stated she needed to do a Christmas album,” says Nozell, who has managed the country-music icon for 16 years, along with Barry Gibb, Meat Loaf and others. He additionally noticed broader alternative. After Parton completed her work on the accomplished studios, Nozell opened the buildings to different artists in a manner that, he says, can pay for itself.

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