Sat. Jun 12th, 2021


SoundCloud has appointed Lauren Wirtzer-Seawood as Chief Content material and Advertising Officer.

Reporting to Michael Weissman, CEO of SoundCloud, the music and expertise government will information the corporate’s artist improvement, trade relations, and model advertising and marketing methods.

Wirtzer-Seawood will be part of SoundCloud on June 1, 2021 together with her appointment following the rent of former Warner Music Group exec Eliah Seton as President of SoundCloud, efficient Could 1, 2021.

She is going to report on to SoundCloud CEO, Michael Weissman.

Most lately, Wirtzer-Seawood served as President of unbiased music distribution platform UnitedMasters, which lately landed a $50m Sequence B funding led by Apple.

In her new position as Chief Content material and Advertising Officer at SoundCloud, the corporate says that she might be liable for artist improvement and advertising and marketing, encompassing artist administration and promotion, editorial programming, inventive, model advertising and marketing and communications.

Previous to UnitedMasters, Wirtzer-Seawood was the Head of Music Partnerships at Instagram, the place she led a workforce liable for enabling artists to attach with followers through Instagram’s suite of instruments. There, she labored on initiatives for artists akin to Ariana Grande, Rihanna, Taylor Swift and Girl Gaga.

Wirtzer-Seawood additionally served because the Head of Digital at Beyoncé’s leisure and administration firm, Parkwood Leisure, the place she was instrumental within the shock launch of the singer’s self-titled visible album.

Wirtzer-Seawood’s profession spans positions at Zynga the place she carried out leisure, model, and celeb partnerships and at Def Jam Enterprise managing manufacturers and artists, in addition to developed and included content material advertising and marketing throughout digital platforms.

A 20-year music trade veteran, Wirtzer-Seawood serves because the Chair of the board of the Music Enterprise Affiliation (MusicBiz) and has been named one among Quick Firm’s Most Inventive Folks in Enterprise and featured on Billboard’s Energy 100 and Ladies in Music.

Moreover, SoundCloud says that Senior Vice President, Advertising, Anthony Gabriele, will tackle a brand new, expanded position to steer SoundCloud’s consumer-facing enterprise and merchandise, together with soundcloud.com and the SoundCloud app.

Michael Weissman, SoundCloud

“Lauren’s spectacular background spanning labels, social media, and artist providers is exclusive within the trade.”

Michael Weissman 

Michael Weissman mentioned: “Lauren’s spectacular background spanning labels, social media, and artist providers is exclusive within the trade.

“She is thought for pioneering methods and constructing groups that make the most of music and tech to attach artists and followers — enabling artists to remain unbiased whereas constructing long-term, profitable careers in music.

“I’m excited to welcome Lauren to SoundCloud and companion together with her to additional strengthen SoundCloud’s distinctive place and relevance between artists and followers world wide.”

“My profession has been outlined by my ardour for empowering artists to maximise their potential within the ever-changing digital world.”

Lauren Wirtzer-Seawood

Lauren Wirtzer-Seawood mentioned: “My profession has been outlined by my ardour for empowering artists to maximise their potential within the ever-changing digital world.

“I’m proud to hitch Mike and the SoundCloud workforce because it redefines how artists, significantly those that are unbiased, develop and thrive within the trendy music trade and the way the subsequent technology of followers expertise music and leisure.”

 Music Enterprise Worldwide



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