Proper now, greater than half the inhabitants of Australia is experiencing lockdown, together with the residents of Sydney, the house and birthplace of the ARIAs.
Any member of the jet set in these components has first-hand data of the letdown from lockdowns ruining their journey plans.
For organizers, a ready recreation wouldn’t work. And nor would a hybrid present.
“Sadly,” notes ARIA CEO Annabelle Herd, “we’re nonetheless dwelling via a pandemic. As a lot as we want it had been completely different, it’s simply not doable to come back collectively for an in-person occasion.”
The complete present will stream on YouTube and different platforms, together with the free-to-air Channel 9 community’s 9Now digital channel.
“There are some cool issues you are able to do on YouTube and we’re going to make the most of these,” Herd tells Billboard. “We’ll strive some various things that we haven’t tried earlier than.”
Necessity, she provides, is “the mom of invention.”
Reinvention may very well be the catchphrase for the 2021 ceremony, the primary to be guided by Herd and ARIA Chair Natalie Waller.
The classes of finest feminine and finest male artist might be changed with the ARIA Award for finest artist, a change designed to make sure that the awards “mirror and embrace equality and the true variety of the music trade in 2021,” an announcement reads. “It would assure that every one artists have the chance to attain the popularity they deserve for his or her work on an equal platform.”
The event is only one step within the journey of reassessment, development and, in the end, evolution of the ceremony, explains Herd.
“The time for separating artists primarily based on gendered classes that exclude non-binary artists altogether has handed,” she notes. “The music trade is demanding a extra equal, inclusive, secure and supportive area for everybody and ARIA is working laborious to attain that throughout the ARIA Awards and every little thing we do.”
As a part of this evolution, the shortlist for the brand new class might be expanded from 5 to 10.
Moreover, the ARIAs class of engineer and producer of the 12 months has been amended to permit nominees to be acknowledged for a physique of labor.
Nominations for the 2021 occasion might be introduced Wednesday, Oct. 6, and streamed by way of ARIA’s partnership with YouTube Music, now in its third 12 months.
“Australia has an outsized weight within the world music scene,” feedback Lyor Cohen, International Head of Music, YouTube, “and we are going to proceed to empower and assist native artists develop their audiences, join with followers in significant methods and break songs around the globe. I am excited to see what’s going to come out of Australia this 12 months.”
The ARIA Awards are supported by the New South Wales authorities via Vacation spot NSW.
Picture Supply : www.billboard.com – https://www.billboard.com/articles/information/awards/9630077/2021-aria-awards-scrap-gender-categories-digital/
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