Def Jam Recordings has appointed Dara Michelle as Government Vice President & Head of Advertising and marketing.
Michelle – whose huge world advertising expertise earned her a high-level govt place at Roc Nation and a consultancy with Justin Bieber on his No.1 album JUSTICE – returns to Def Jam, the place her profession started virtually 15 years in the past.
Michelle’s appointment was introduced at present by Jeff Harleston, Interim Chairman & CEO, Def Jam Recordings.
Michelle involves Def Jam after a year-long advertising consultancy for RBMG/Def Jam artist Justin Bieber, wherein the worldwide celebrity launched his eighth No.1 album and a number of chart-topping hits.
She started her profession on the former Island Def Jam Music Group (IDJ) in 2003, as a university intern in Video Manufacturing. Returning to the advertising division in 2005, she rose to Director of Worldwide Advertising and marketing.
Her work at Def Jam with Rihanna introduced Michelle to Roc Nation in 2012, the place she served as Senior Vice President, International Advertising and marketing.
In these roles, she drove initiatives for Jay-Z and different artists, together with the 2015 relaunch of Tidal.
“I’m extraordinarily excited to welcome Dara again to Def Jam at this pivotal time of progress and improvement on the firm.”
“I’m extraordinarily excited to welcome Dara again to Def Jam at this pivotal time of progress and improvement on the firm,” stated Harleston.
“Dara returns to the Def Jam Household bringing a wealth of expertise, perception and gravitas. She is well-recognized throughout the trade for her advertising accomplishments throughout all genres.
“Her management is already impacting the tradition at Def Jam and I’m assured she is going to make a long-lasting contribution.”
“I began my profession at Def Jam so it is a proud full circle second for me.”
Dara Michelle stated: “I began my profession at Def Jam so it is a proud full circle second for me.
“Def Jam is such an unbelievable and storied model, and I’m honored to be a part of the label’s subsequent chapter as we proceed to foster the marquee expertise that we’re identified for, in addition to creating new artists by revolutionary advertising and storytelling.
“I need to thank Nicki Farag and Jeff Harleston for this chance – I’m excited for all that’s but to come back.”Music Enterprise Worldwide
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