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Brian Goldner, CEO who remodeled Hasbro toy firm, dies at 58


Brian Goldner, who as CEO and chairman spearheaded Hasbro’s transformation from a toy firm to an leisure drive, has died. He was 58.

The announcement Tuesday got here two days after the Pawtucket, Rhode Island, firm mentioned Goldner was taking a medical depart of absence.

Hasbro didn’t give a explanation for loss of life, however Goldner disclosed in August 2020 that he had been present process therapy for most cancers since 2014.

Goldner, who joined Hasbro in 2000, served because the CEO of Hasbro Inc. since 2008, and as chairman since Might 2015.

Underneath his stewardship, Hasbro expanded past toys and video games into tv, motion pictures, digital gaming and different areas. That technique culminated with the 2019 acquisition Leisure One Ltd., a British leisure firm that produces “Peppa Pig,” “PJ Masks” and different animated reveals for preschoolers.


Main delivery delays for toys

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Goldner additionally served on the board of ViacomCBS, the mum or dad firm of CBS Information.

Marc Rosenberg, a toy marketing consultant who labored carefully with Goldner as a advertising govt at Hasbro 15 years in the past, mentioned that Goldner was at all times focused on telling a narrative about toys and went to the archives to drag out such manufacturers as My Little Pony, Transformers and the Littlest Pet Store.

“His thought was to take manufacturers that had been sitting dormant and reimagine them,” he mentioned. “He at all times mentioned you must have a narrative arc, whether or not it’s toys or motion pictures.”

When Hasbro introduced Goldner’s medical depart, it mentioned that Wealthy Stoddart, most not too long ago the lead unbiased director of the corporate’s board, had been appointed as interim CEO. Stoddart was beforehand CEO at advertising firm InnerWorkings Inc. and Leo Burnett Worldwide. He has served on Hasbro’s board since 2014.



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