Common Music’s Bravado Names Matt Younger President

In his work at WMG, Younger was a number one power in growing shopper engagement, advertising and marketing execution and income era for the corporate’s artists. He brings over 20 years of business expertise in brand-building and artist providers to UMG, with a give attention to merchandising, e-commerce, retail, shopper product licensing, ticketing and buyer relationship administration.

Previous to WMG Younger labored at Bandmerch, the place he served as GM of the New York workplace and as head of retail and A&R. Earlier than that, he served in roles at Blue Grape Merchandising and indie labels Bush League Data and Earache Data.

“I’m stoked to guide Bravado at this pivotal time and to construct on the corporate’s popularity because the chief in our business,” stated Younger in an announcement. “Bravado is thought for creating modern new alternatives for artists to meaningfully join with their followers, each instantly, on tour and thru a number of the most distinguished retailers on the earth. With Richelle and her crew, Bravado will work intently with our roster of artists, in addition to UMG’s labels, territories and working corporations to take UMG’s direct-to-consumer and merchandise technique to a fair larger stage of success.”

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