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Naras Eechambadi and Alexandra Hinkle be a part of Common in international e-commerce and direct-to-consumer roles


Naras Eechambadi has joined Common Music Group (UMG) as its Chief Knowledge & Analytics Officer, and Alexandra Hinkle has been named Chief Advertising and marketing Officer, World Shopper Advertising and marketing.

The newly created roles advance UMG’s international e-commerce and direct-to-consumer technique, says the corporate.

Eechambadi will speed up UMG’s international shopper and fan information technique, in addition to lengthen the corporate’s business management in information and analytics, says UMG.

Hinkle, in the meantime, has greater than 25 years of expertise main cross useful advertising and marketing groups.

Hinkle will oversee advertising and marketing technique, marketing campaign technique, advertising and marketing planning and coordination, viewers progress, CRM, digital innovation, paid media and efficiency advertising and marketing.

Eechambadi and Hinkle can be based mostly in Santa Monica and report back to Richelle Parham, President of World E-Commerce and Enterprise Improvement.

Eechambadi has labored for organizations resembling BBDO Worldwide, BASES (now a part of NielsenIQ), McKinsey and Firm and First Union Nationwide Financial institution (now a part of Wells Fargo).

Eechambadi has additionally served because the founder and Chief Govt Officer of Quaero for greater than 20 years.

Quaero’s purchasers included Disney/ESPN, Marriott, American Specific, Financial institution of America, Constitution Communications, NASCAR, Priceline and Starwood.

In her position, Hinkle will companion carefully with UMG’s labels, territories and Bravado, UMG’s merchandise service, to supply advertising and marketing assist, training and assets.

Hinkle has labored with international and U.S.-based firms that embrace MGM Resorts Worldwide, eBay, Visa, and Macy’s, Hinkle most just lately led all Property Advertising and marketing and Marketing campaign Technique for Wynn Resorts Las Vegas.

“I’m happy to welcome Naras and Alex to my staff.”

Richelle Parham

Richelle Parham, mentioned: “I’m happy to welcome Naras and Alex to my staff.

“Collectively, we’ll assist advance Common Music Group’s unparalleled alternative to construct a consumer-demand-driven e-commerce enterprise that forges significant bonds between artists and followers whereas cultivating essential income streams.”

“I’m honored to affix UMG.”

Naras Eechambadi

Naras Eechambadi, mentioned: “I’m honored to affix UMG, the world’s most profitable and modern music firm, to construct on the corporate’s business management and drive a world information and analytics technique that may enable our artists to succeed in new and present followers world wide throughout various current and growing shopper touchpoints.

“I’m thrilled to affix Richelle’s staff.”

“we’ll construct on the corporate’s super track-record.”

Alexandra Hinkle

Alexandra Hinkle, added: “I’m excited to affix UMG, a world-class advertising and marketing chief throughout the leisure business.

“By coordinating our advertising and marketing efforts globally, we’ll construct on the corporate’s super track-record of guaranteeing our artists attain followers by modern cross-channel campaigns and merchandise.

“I’m grateful to Richelle for this chance and I can’t wait to work with UMG’s extremely proficient govt staff.”


Final week, Common Music Group confirmed it was getting into the ‘identify and likeness’ sport by launching a strategic alliance with Genuine Manufacturers Group (ABG) to accumulate and actively handle artist manufacturers.

ABG is a world model proprietor whose portfolio contains celeb manufacturers resembling Marilyn Monroe, Muhammad Ali, and Elvis Presley.

Based on a press launch, ABG makes use of these rights to create “memorable model experiences that come to life throughout key shopper touchpoints, platforms and rising media”.Music Enterprise Worldwide



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