NFT platform Unblocked to launch Cypress Hill digital collectables in partnership with Main Wave

Los Angeles-based NFT agency The Non Fungible Token Firm (NFTCo), often called Unblocked, has launched its first digital collectibles, in partnership with Main Wave Music and hip-hop group Cypress Hill.

Based in Might 2021, Unblocked closed its seed spherical in July with a heavyweight checklist of buyers.

The corporate’s backers embody Main Wave, Dapper Labs, Oaktree Capital, Marcy Enterprise Companions (Larry Marcus, Jay Brown, Jay-Z), B Capital, M13, BAM Ventures, Defy Ventures, and GFT Ventures.

Particular person buyers embody Shawn Mendes, music supervisor Andrew Gertler, Shopzilla and Flipagram founder Farhad Mohit, Honey founder and CEO George Ruan, and Dapper Labs founder and CEO Roham Gharegozlou.

Unblocked’s Co-founders embody Jeremy Arnold, Brian Dilley and Harrison Wang who’ve labored collectively at Flipagram, TikTok, Blockfolio and FTX.

The corporate has created NFTs with Cypress Hill to advertise upcoming milestones for the band and it says that the Cypress Hill NFTs “will enable followers to memorialize their expertise at actual life occasions”.

Followers who can’t attend the occasions should buy collectible NFTs right here.

Unblocked describes its NFT experiences as a approach to “construct fan communities with unique rewards” that embody meet-and-greets, signed merchandise, and recording classes with artists.

Following the Cypress Hill launch, Unblocked says that it’s going to proceed to work with Main Wave Music to launch NFTs for different artists on its roster.

In current months, Main Wave has acquired stakes within the catalogs of Gerry Goffin, for a reported $20 million, Bing Crosby, in a reported $50 million+ deal, and Luther Vandross for $40 million.

“We couldn’t be extra enthusiastic about our platform’s launch with Cypress Hill.”

Natalia Nastaskin, Main Wave Music

Natalia Nastaskin, Main Wave Music’s Chief Content material Officer, mentioned: “Unblocked’s founding group’s huge information and expertise in tech, blockchain and cryptocurrency made them an extremely compelling associate for us.

“We’re seamlessly aligned on our collective method to constructing fan communities primarily based on engagement by means of serialization and gamification of digital collectibles.

“We couldn’t be extra enthusiastic about our platform’s launch with Cypress Hill, to be adopted by a gradual pipeline of artists who’re captivated with serving their fan bases with distinctive and dynamic drops.”

“we glance to democratize the digital collectible market.”

Harrison Wang, Unblocked

Harrison Wang, co-founder of Unblocked, added: “We’re excited to launch Unblocked with Main Wave Music, opening the door for different music and leisure manufacturers.

“Whereas providing companions a full suite of providers to monetize their property, we glance to democratize the digital collectible market by giving everybody the chance to personal a shared social second – or in a bigger sense, a bit of historical past – constructing communities and rising fan-to-fan and fan-to-artist engagement.”Music Enterprise Worldwide

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