U.S. Vinyl Album Gross sales Surge After ‘Crimson (Taylor’s Model)’ – Billboard

Weekly U.S. vinyl album gross sales surged previous 1 million copies for the primary time in 4 months, thanks largely to sale pricing and promotion at Walmart shops for a number of titles, in addition to the Nov. 12 launch of Taylor Swift’s Crimson (Taylor’s Model).

Within the week ending Nov. 18, there have been 1.06 million vinyl albums bought within the U.S. in accordance with MRC Information – a rise of 52% in contrast the earlier week (697,000). It’s the ninth time vinyl album gross sales have exceeded 1 million copies in a single week since MRC Information started electronically monitoring gross sales in 1991, and all the million-selling weeks have occurred since 2019. It final occurred within the week ending July 22, following File Retailer Day 2021’s second drop on July 17.

Through the monitoring week ending Nov. 18, Walmart shops promoted 25 totally different vinyl albums for simply $15 every – all of which had been unique variants to Walmart. Among the many titles: the Soiled Dancing soundtrack (on purple-colored vinyl), Michael Jackson’s Harmful (a double-LP set on silver-colored vinyl) and Ozzy Osbourne’s Diary of a Madman (on blue swirl-colored vinyl).

Collectively, the 25 albums that had been a part of Walmart’s promotion bought 140,000 copies within the week ending Nov. 18 (up 709% from simply 17,000 bought the week earlier) – throughout all of their varied vinyl editions in any respect retailers (together with the Walmart-only variants). It’s probably most of these gross sales had been pushed by the Walmart-exclusive editions.

Additionally serving to vinyl album gross sales within the week ending Nov. 18: the arrival of Taylor Swift’s Crimson (Taylor’s Model), with 114,000 copies bought (the single-largest gross sales week for a vinyl album since MRC Information started monitoring gross sales in 1991).

All instructed, greater than half of the titles on Billboard’s 25-position Vinyl Albums chart (dated Nov. 27) had been a part of Walmart’s $15 vinyl sale. Swift’s Crimson (Taylor’s Model) debuts at No. 1.

The Vinyl Albums chart ranks the top-selling vinyl albums of the week within the U.S.

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