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Video games writer 2K companions with SoundCloud to seek out rising artists’ music for NBA 2K22 soundtrack


Video video games writer 2K has partnered with Soundcloud to provide rising artists the prospect to have their authentic songs added to the soundtrack for the favored basketball sport, NBA 2K22.

The third annual ‘2K Beats: The Search’ kicked off on November 17 and artists can submit as many authentic tracks as they like for consideration by 11:59 pm ET on December 15.

2K can also be dwelling to the PGA Tour and WWE online game collection.

Rising artists can submit authentic music to 2K and SoundCloud on the official ‘2K Beats: The Search’ web site.

SoundCloud Repost artists can submit by way of the Pitch to Companions tab.

Moreover, artists can tag @NBA2K and @SoundCloud with #2KBeatsTheSearch on social media.



Profitable artists shall be added to the NBA 2K22 soundtrack in 2022.

The information follows SoundCloud‘s partnership with music creation platform Splice, who joined forces to launch a brand new rising artist program, Nova, in October.

“The NBA 2K soundtrack has developed lately as a real platform for music discovery.”

David Kelley, 2K

David Kelley, Senior Supervisor of International Partnerships and Music Licensing at 2K, stated: “The NBA 2K soundtrack has developed lately as a real platform for music discovery, the place our gamers can expertise tracks from new and aspiring musicians to a number of the largest international superstars on the market.

“This yr, we’re collaborating with SoundCloud, a high discovery platform for unbiased music and a pacesetter within the business as some of the artist ahead platforms on the market.

“By becoming a member of forces with them, NBA 2K is trying to encourage these artists to create new music that has an influence and offers them the potential alternative to be heard by thousands and thousands of our gamers.

“We’ve seen extremely numerous and superb expertise uncovered by way of ‘2K Beats: The Search’ already, and we are able to’t wait to listen to what’s subsequent.”

“SoundCloud’s function in breaking music and connecting a younger, numerous, and influential group of artists and followers is unequalled.”

Shauna Alexander, soundcloud

Shauna Alexander, International Vice President of Model Partnerships at SoundCloud, added: “SoundCloud’s function in breaking music and connecting a younger, numerous, and influential group of artists and followers is unequalled.

“Coupled with the NBA 2K soundtrack, a high place to uncover what’s new in music, ‘2K Beats: The Search’ gives artists on SoundCloud an unimaginable alternative to achieve a wider viewers and interact with new fanbases.

“That is the proper first of many alternatives to collaborate on increasing avenues for brand spanking new music discovery for each SoundCloud and NBA 2K.”Music Enterprise Worldwide



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