Phebe Hunnicutt appointed SVP, Worldwide, Warner Recorded Music

Phebe Hunnicutt has been appointed to the newly created function of SVP, Worldwide, Warner Recorded Music.

Reporting to Simon Robson, President, Worldwide, Warner Recorded Music, Warner says that Hunnicutt will assist “drive the continued evolution and innovation of Warner Music internationally”.

Hunnicutt will work carefully with WMG’s enterprise improvement crew, in addition to division, label and territory heads throughout the Warner Recorded Music enterprise.

Hunnicutt joins from hayu, the subscription-based video streaming service owned by NBC Common Worldwide, the place she led on its world enlargement initiatives, new territory launches, and its business technique to drive subscriber progress in established markets.

Hunnicutt first began within the media trade within the US, working in editorial roles for vogue magazines and web sites resembling O The Oprah Journal, Nylon Journal, ELLEgirl.com and StyleList.com.

She moved to London to assist launch AOL’s MyDaily.com and The Huffington Submit, the place she served as Managing Editor, earlier than turning into Digital Director at ELLE UK after which Director of Content material and Editorial at Hearst Magazines Worldwide.

Hunnicutt joined hayu in 2016, with an preliminary remit to ship the patron proposition because the strategic lead on content material acquisition, editorial and product improvement, earlier than transferring to tackle the corporate’s business division.

“It’s an thrilling time to hitch Warner Music as it really works with companions to faucet into alternatives in quickly creating new markets, in addition to to drive innovation and supply followers new methods of having fun with music.”

Phebe Hunnicutt 

Phebe Hunnicutt mentioned: “It’s an thrilling time to hitch Warner Music as it really works with companions to faucet into alternatives in quickly creating new markets, in addition to to drive innovation and supply followers new methods of having fun with music.

“I’ve navigated comparable change within the media sector and need to deliver my expertise from that to bear on this new function. The extra we will develop our presence worldwide, the higher we will help our extraordinary roster of artists, wherever they’re from.”

“I’m so happy that Phebe is becoming a member of the crew and know she’ll play a essential function in our ongoing world enlargement.”

Simon Robson 

Simon Robson added: “I’m so happy that Phebe is becoming a member of the crew and know she’ll play a essential function in our ongoing world enlargement.

“She combines invaluable worldwide expertise within the fast-changing media sector with a ardour for music, so is an ideal match for this function.

“We’re all the time trying to increase our world community by strategic acquisitions and partnerships which is able to tremendous serve our artists in an trade that’s now really with out borders.”

 Music Enterprise Worldwide