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Charlotte Birch and Nathan Liddle-Hulme named Joint Heads of UK Advertising and marketing at AWAL


Charlotte Birch and Nathan Liddle-Hulme have been promoted to joint Heads of Advertising and marketing for the UK at AWAL.

The 2 promotions observe the latest elevation of former VP of Advertising and marketing, Aaron Bogucki, to World Head of Viewers Improvement.

Reporting on to Basic Supervisor Paul Trueman, Birch and Liddle-Hulme will probably be liable for overseeing the UK advertising groups and campaigns.

They are going to every run their very own crew however work intently and collaboratively as one UK advertising division, says AWAL.

Liddle-Hulme joined AWAL in 2015, and has since managed international campaigns for Lauv, Dadi Freyr, Kim Petras, Rex Orange County and All the pieces All the pieces.

Birch, in the meantime, joined AWAL from Island Information in 2019, the place she helped on advertising campaigns for Sigrid, Simple Life and JP Cooper.

At AWAL, she has not too long ago managed campaigns for woman in crimson, Joesef, Bruno Main & CMAT.

In Could, Kobalt Music Group bought AWAL to Sony Music Leisure in a $430 million deal.

“Charlotte and Nathan have proved themselves to be entrepreneurial, forward-thinking entrepreneurs.”

Paul Trueman

Paul Trueman, stated: “Charlotte and Nathan have proved themselves to be entrepreneurial, forward-thinking entrepreneurs, epitomising AWAL’s core values of constructing international advertising campaigns with artists on the centre.

“Their particular person advertising abilities, strategy and expertise complement one another completely and collectively they may type a formidable power and proceed to drive AWAL’s advertising crew ahead.”

“it has been a privilege to work alongside such a stellar crew of entrepreneurs.”

Charlotte Birch

Charlotte Birch, stated: “Since becoming a member of AWAL two years in the past it has been a privilege to work alongside such a stellar crew of entrepreneurs.

“The crew’s success throughout such a breadth of campaigns over the previous 12 months alone is a testomony to the crew’s tenacity & modern strategy.

“Thrilled to be working and studying alongside Nathan over this subsequent part & persevering with to push the boundaries on this area.”

“The advertising crew at AWAL is stuffed with inventive, passionate, hardworking individuals.”

Nathan Liddle-Hulme

Nathan Liddle-Hulme, added: “Having labored at AWAL for over 6 years, I’ve been fortunate sufficient to be a part of the label’s improvement and evolution.

“The advertising crew at AWAL is stuffed with inventive, passionate, hardworking individuals and dealing with them on a regular basis, sharing concepts and frequently creating our strategy is de facto rewarding.

“Heading up the UK crew with Charlotte is a superb alternative for us to proceed the evolution and to create market main and impactful campaigns for our artists.

“AWAL has loved its most profitable 12 months thus far in 2021.”

Paul Hitchman, AWAL

Paul Hitchman, President of AWAL, stated: “AWAL has loved its most profitable 12 months thus far in 2021, delivering Prime 10 data for a various vary of unbiased artists together with Little Simz, Jungle, woman in crimson, Nick Cave & Warren Ellis and Frank Carter & The Rattlesnakes in addition to creating and nurturing numerous new, up and coming artists resembling Alfie Templeman, Tamera, Joesef, CMAT, tora-i, Porij, DYLAN and lots of extra.

“A key to our success has at all times been the standard of our crew.

“Charlotte and Nathan are each good, progressive, strategic executives whose abilities and expertise create an unimaginable mixture.”Music Enterprise Worldwide



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