Merlin inks multi-year cope with music licensing platform Lickd

Unbiased label company Merlin has inked a multi-year cope with UK-born Lickd, a platform that lets video creators legally use copyrighted music and audio of their movies.

The deal comes 4 months after Lickd secured £5.1 million (roughly $7m) in new funding, which included funding from each Warner Music Group (WMG) and Epic Video games, creator of Fortnite.

Merlin says the partnership “injects music from tens of hundreds of labels and a whole bunch of hundreds of artists throughout the globe,” into usable content material.

This, says Merlin, opens up income streams, and presents prime market publicity for artists.

The platform supplies music from unbiased and main labels for pre-approved licensed use in YouTube movies.

In response to Lickd, its proprietary ‘Vouch’ software program ensures that, if a consumer licenses a music from its platform, they will publish their movies with out threat and monetize its content material, whereas additionally guaranteeing that rightsholders are compensated.

Merlin’s members symbolize a catalog of music which spans greater than 20,000 labels and a whole bunch of hundreds of artists from each nation on this planet. This accounts for over 15% of the worldwide music market share, says the corporate.

On January 11, Merlin elected its new Board, made up of members and representatives from throughout Africa, Asia, Europe, Latin America, North America, and Oceania.

Darius Van Arman, who first joined Merlin’s Board in 2015, additionally stepped into the position of Chairperson.

“It’s a win-win for all.”

Paul Sampson, Lickd

Paul Sampson, CEO Lickd, stated: “We’re over the moon to be working hand-in-hand with Merlin to make sure that creators have entry to music from independents – an business sector that’s rising at an exponential charge.

“This partnership is not going to solely provide alternatives for YouTubers and different content material creators to broaden their earnings, it’s going to additionally put independents ready the place they will additional maximise their income potential.

“It’s a win-win for all.”

“We’re delighted to companion with Lickd to energy its platform.”

Charlie Lexton, Merlin

Charlie Lexton, COO of Merlin, added: “We’re delighted to companion with Lickd to energy its platform and to present creators entry to hundreds of thousands of songs from around the globe. Our partnership will make the licensing course of extra streamlined for Merlin members.

“Person-generated social video content material is likely one of the fastest-growing sectors within the media and leisure industries, and we’re thrilled to assist maintain our members’ music on the forefront.”Music Enterprise Worldwide