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Jennifer Kirell promoted to SVP, Catalog & Retail Advertising and marketing at AWAL


Jennifer Kirell has been promoted to Senior Vice President, Catalog & Retail Advertising and marketing, at artist providers firm AWAL.

Primarily based in New York, Kirell will report on to Ron Cerrito, the President of AWAL North America.

In her new world function, AWAL says that Kirell will oversee and help artist and label companions with methods to maximise “lasting cultural influence, discovery and rediscovery, and music consumption”.

Over the previous 18 months, Kirell’s group has collaborated on initiatives on a variety of campaigns from Lil Peep, Infantile Gambino, Rex Orange County, Placebo, Tom Misch, CHVRCHES, and Dashboard Confessional, says AWAL.

In 2020, her function was prolonged to supervise AWAL’s US bodily enterprise which, says the corporate, has grown 53% in 2021 below her management, and has seen an “developed” strategy to catalog vinyl, alongside expanded relationships with accounts equivalent to Walmart and City Outfitters.

Previous to becoming a member of AWAL, Kirell spent 11 years with Sony Music Leisure at Legacy Recordings, the place she led world advertising campaigns and viewers improvement methods for artists together with Elvis Presley, Michael Jackson, Johnny Money, Billy Joel, Backstreet Boys and Loretta Lynn.

Kirell can be a member of AWAL’s Variety, Fairness, and Inclusion Governance Board.

Kirell’s promotion is the most recent in a raft of current promotions at AWAL.

In November 2021, AWAL launched a newly structured world group, and promoted London-based Aaron Bogucki from his function as VP, Advertising and marketing, to the brand new place of International Head of Viewers Improvement to spearhead the division.

In the identical month, Charlotte Birch and Nathan Liddle-Hulme had been promoted to joint Heads of Advertising and marketing for the UK at AWAL.

“Jennifer is a objective minded, follow-through obsessed, outcomes oriented, serial over achiever.”

Ron Cerrito

Ron Cerrito, mentioned: “Jennifer is a objective minded, follow-through obsessed, outcomes oriented, serial over achiever with a deep understanding of contemporary music advertising.

“She can be a considerate chief and other people supervisor. We’re proud Jen is a member of our govt group and sit up for persevering with to redefine catalog and retail advertising into the longer term.”


AWAL was acquired by Sony Music for $430 million in Might 2021.

The deal is presently being investigated by the UK’s Competitors and Markets Authority (CMA).Music Enterprise Worldwide



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