M&M characters redesigned for a “extra dynamic, progressive world,” Mars proclaims

M&M’s iconic characters — six totally different coloured “lentils,” every with their very own character — have gotten a contemporary makeover for a “extra dynamic, progressive world,” Mars mentioned Thursday. The redesign is targeted on creating a way of belonging and group, in addition to spotlighting the character’s “personalities, moderately than their gender.” 

Probably the most notable adjustments embrace the inexperienced M&M’s redesign, which is able to trade the white heeled go-go boots she was given in 1997 for “cool, laid-back sneakers to replicate her easy confidence.” Mars had obtained criticism for the inexperienced M&M’s attractive characterization. The inexperienced M&M will even be “higher represented to replicate confidence and empowerment, as a powerful feminine, and identified for far more than her boots.” 

The inexperienced M&M and the brown M&M could have a extra pleasant relationship, showcasing a “power supporting ladies.” The 2 characters’ dynamic could have them “collectively throwing shine and never shade,” the corporate mentioned. The 2 characters have typically been at odds in ads, however they’ve additionally been seen as buddies — or greater than buddies in others, like this viral tweet from 2015 displaying the 2 holding arms on a seashore.

Mars additionally added that the brown M&M’s heels can be lowered to knowledgeable heel top. 

The orange M&M, who has an anxious character, will “embrace his true self, worries and all.” However the orange M&M’s shoe laces will now be tied to signify his cautious nature. In line with Mars, the orange M&M is “some of the relatable characters with Gen-Z,” which is the “most anxious era.”

The purple M&M, who has proven bully tendencies prior to now, can be extra form to his co-characters. 

Mars will even embrace imagery of M&Ms of all sizes and styles, transferring away from just one physique dimension, and it’ll take away the prefixes from the characters’ names with a purpose to deal with “their personalities, moderately than their gender.” Presently, solely the brown M&M has a prefix — Ms. Brown — on the M&M web site. 

The corporate hopes their adjustments will present the significance of “self-expression and energy of group.” 

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