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Imagine renews offers with NetEase Cloud Music and Tencent Music Leisure


Paris-headquartered music firm Imagine has inked renewed offers with Chinese language music platforms Tencent Music Leisure (TME) and its rival NetEase Cloud Music.

In a media assertion asserting the agreements, Imagine says that it’s “been a long-term accomplice of each platforms from early levels and the renewed offers will end in wider alternatives to develop its native and worldwide artists on the platforms”.

Tencent Music Leisure (TME) operates music and music-centric social leisure providers with over 800 million customers, by way of cell apps like QQ Music, Kugou Music, Kuwo Music and WeSing.

Tencent Music reached 76.2 million paying customers in This fall 2021 (ended December 31), up by 36.1% year-over-year.

NetEase Cloud Music, in the meantime, ended 2021 with 182.6 million MAUs, up from 180.5 million in 2020.

The service additionally had 28.9 million month-to-month paying customers on the finish of 20121, up from 16 million for a similar interval of 2020.

Imagine has been working in China since 2016, and says it was “one of many first worldwide corporations to signal distribution offers with native platforms”. It provides that it “accelerated massively its funding [in China] in 2018 because the market matured”.

Imagine says that it now represents hundreds of artists and a whole lot of labels domestically.

The corporate claims additional to have grow to be one of many first corporations to make day by day stream statistics from TME and NetEase Cloud Music out there for labels and artists.

Imagine cites Chinese language singer Younger Captain as one in every of its Artist Companies “key shoppers” and success tales in China.

The music firm says that he’s grown his fanbase from 50,000 to 1 million on TME, with a report of 200 chart entries on TME.

Moreover, Imagine says that he’s grown his viewers from 300,000 to 2.7 million on NetEase Cloud Music to this point since he began releasing music by way of Imagine in Could 2021, together with his album Younger Captain’s Music World and a number of singles.

“China is likely one of the most home music markets on the earth, with a powerful consumption of native artists, by native audiences on native platforms, which couldn’t be extra aligned with Imagine’s imaginative and prescient and core values of supporting native acts in their very own markets.

Sylvain Delange, Imagine

Sylvain Delange, Managing Director, APAC at Imagine, stated: “We’re thrilled to have renewed our offers with each TME and NetEase Cloud Music.

“China is likely one of the most home music markets on the earth, with a powerful consumption of native artists, by native audiences on native platforms, which couldn’t be extra aligned with Imagine’s imaginative and prescient and core values of supporting native acts in their very own markets.

“I’m very excited by the alternatives these partnerships will unlock for our labels and artists, permitting them to achieve new wider audiences, and really a lot sit up for rising our enterprise in China even additional sooner or later.”

In December, Sylvain Delange informed MBW about Imagine’s technique within the APAC area, how its latest acquisitions are accelerating its development, and the way the corporate is constructing relationships with native labels and artists.


Tencent inked a partnership to distribute Imagine content material in mainland China in 2015.

Beneath the phrases of that settlement, Tencent turned the unique Chinese language accomplice of Imagine to distribute a repertoire of over 6 million songs on its QQ Music platform and to handle the sublicensing enterprise to native on-line music service suppliers in mainland China.

In July final yr, Tencent Music and and its majority-owner Tencent Holdings have been ordered to relinquish unique offers held with international labels in China after TME was investigated, in 2019, for placing unique licensing offers with the three main report corporations within the territory.

TME beforehand struck offers with Common Music, Sony Music and Warner Music that enabled it to license the majors’ music for its personal platforms, but in addition to completely sub-license these catalogs to native rivals.

The platform’s newest licensing agreements with Common and Warner now not possesses unique sub-licensing rights, permitting these corporations to additionally strike separate direct offers with TME’s greatest rival in China, NetEase Cloud Music.

NetEase inked licensing offers with Warner Chappell Music in Could 2020, UMG in August 2020 after which Sony Music Leisure in Could final yr.

This week, NetEase Cloud Music sued its rival Tencent Music over ‘unfair competitors’ claims.Music Enterprise Worldwide



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