Sony Music Launches RCA Data Label in Mainland China – Billboard

Sony Music Leisure is beginning an outpost of RCA Data in mainland China.

From its base in Shanghai, the brand new label, RCA Data Higher China, will give attention to signing artists in China and increasing the corporate’s presence within the area. RCA will put money into artists seeking to “broaden their creative and industrial alternatives” throughout streaming, gaming, digital actuality, NFTs and the metaverse, Sony mentioned in an announcement on Thursday (Could 19).

In making the announcement, Sony Music mentioned RCA Higher China had signed Chinese language artist Jackson Wang and Taiwanese singer A-Lin.

The take care of Wang, who can be a member of Okay-pop group GOT7, is for one album in Chinese language; he’s signed to indie 88rising for his English-language productions and beforehand had unique album offers with Tencent Music Leisure, a Sony Music spokesperson tells Billboard. RCA Data Higher China has already launched the only, “Jackson Wang.”

A-Lin is a five-time Golden Melody Awards nominee, that are generally known as the “Mandarin Grammys.” Her take care of RCA Higher China is a multi-rights deal that replaces her earlier take care of Sony Music Taiwan, a Sony spokesperson says.

Sony Music named Kevin Foo, who had been overseeing Sony’s Taiwanese operations since 2019, as managing director of the brand new label. He launched the careers of a number of Asian artists, together with Linying, Charlie Lim and The Steve McQueens, Sony Music says.

New York-based RCA Data, one among Sony Music’s 4 flagship labels, additionally has places of work in the UK, Germany and France.

The brand new RCA Data workplace comes as Sony Music has been increasing and reorganizing its Asia operations. In 2020, the main label, which had been overseeing Asia from Sydney, Australia, for 12 years, divided Asia into 4 hubs — India and the Center East, Higher China, South Korea and Southeast Asia. Then this March, Sony Music mentioned it was opening a Singapore workplace to supervise Southeast Asia, together with Thailand, Singapore, Vietnam, Indonesia, the Philippines and Malaysia.

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