Melissa Ormond has been named Chief Working Officer (COO) of Goldenvoice, the Los Angeles-based live performance promoter and live-event firm owned by AEG Presents.
Ormond will retain her present title of COO of Festivals for AEG Presents, a place she’s held since October 2017.
As COO of Goldenvoice, Ormond will oversee the day-to-day operations of the corporate’s live performance promotions, venue portfolio, and festivals, in addition to its strategic development initiatives all through California and the western U.S.
In her position as COO of Festivals for AEG Presents, she’ll proceed to work with the pageant groups answerable for producing 30 pageant manufacturers throughout the U.S. and in London and Paris.
These occasions, which generate greater than 2.5 million ticket gross sales yearly, says AEG, embrace Coachella, Stagecoach, New Orleans Jazz & Heritage Pageant, British Summer time Time Hyde Park, and Electrical Forest.
Ormond’s new position will see her report back to Goldenvoice CEO Paul Tollett, alongside her present reporting to AEG Presents Chairman and CEO Jay Marciano.
Earlier than becoming a member of AEG Presents, Ormond’s earlier roles included serving as President of Madison Sq. Backyard Leisure, alongside management positions at Home of Blues Leisure/Common Live shows/MCA Live shows in Los Angeles and Delsener/Slater Enterprises in New York Metropolis.
Ormond started her profession in Washington, DC on the 9:30 Membership, rising to Basic Supervisor whereas concurrently working for the live performance promotion agency I.M.P., Inc.
Ormond has been named to Billboard Journal’s Energy 100 4 occasions, most just lately in 2021, and was acknowledged as one in every of Billboard’s Girls in Music in 2010, 2012, 2013, and 2019.
She’s additionally a five-time winner of Pollstar’s Expertise Purchaser of the Yr award, is a recipient of Pollstar’s Nightclub Expertise Purchaser of the Yr prize, and has served on the board of administrators for the T.J. Martell Basis and Homeboy Industries.
The information of Ormond’s hiring comes shortly after the Australia and New Zealand-based live performance promoter Frontier Touring, who entered right into a strategic three way partnership with AEG Presents in 2019, unveiled a brand new management construction for the corporate.
Frontier’s Govt crew at the moment are comprised of 4 members of the present management crew, all of whom are elevated to new roles throughout the firm: Dion Brant as CEO, COO Susan Heymann, CMCO Reegan Stark, and CCO Andrew Spencer.
Brett Williams additionally joined AEG Presents as its Senior Vice President, International Touring and Expertise, in February.
“Melissa’s popularity precedes her.”
Paul Tollett, stated: “Melissa’s popularity precedes her.
“She’s an excellent govt and one of the crucial devoted, clear-eyed, hardworking folks I’ve met.
“I’m so completely happy she’s becoming a member of Goldenvoice on this new position.”
“Goldenvoice has a unprecedented historical past.”
Melissa Ormond, added: “Goldenvoice has a unprecedented historical past…the identify itself has develop into synonymous with a curation of reside experiences on the West Coast that’s unmatched.
“I’m thrilled to be working immediately with the corporate throughout the complete enterprise and serving to the Goldenvoice crew information its thrilling future.”Music Enterprise Worldwide
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