FDA bans Juul e-cigarettes from the U.S. market

The U.S. Meals and Drug Administration on Thursday ordered Juul Labs Inc.’s e-cigarettes off the market, saying the merchandise play an outsized position within the rise in youth vaping.

The gross sales ban follows practically two years of backwards and forwards between the regulator and the San Francisco-based firm, which had requested authorization for its tobacco and menthol-favored merchandise to stay available on the market.

The corporate failed to offer proof their merchandise meet authorized requirements, Michele Mital, appearing director of the FDA’s Heart for Tobacco Merchandise, mentioned in a press release.

“The FDA is tasked with making certain that tobacco merchandise bought in this nation meet the usual set by the legislation, however the accountability to display {that a} product meets these requirements finally falls on the shoulders of the corporate,” she mentioned.

“Nevertheless, the corporate didn’t present that proof and as an alternative left us with vital questions. With out the information wanted to find out related well being dangers, the FDA is issuing these advertising and marketing denial orders,” Mital mentioned.

The FDA’s transfer is a chunk of a wide-ranging evaluate of the vaping trade. The company for years has confronted calls from lawmakers and public well being advocates to tighten its regulation of vaping merchandise as they grew more and more well-liked amongst youngsters. 

Garcetti indicators ban on sale of flavored tobacco; Ordinance goes into impact on Jan. 1


The FDA beforehand banned the sale of fruit- and sweet-flavored e-cigarettes after critics contended the merchandise had been geared toward minors. The company earlier this yr cleared some merchandise made by Juul competitor NJOY to remain available on the market, and approved British American Tobacco’s e-cigarette Vuse.

Marketed instead for people who smoke attempting to kick the behavior, e-cigarettes have helped some adults do precisely that. Nevertheless, the merchandise have additionally ushered in an epidemic of youth vaping. 

Greater than 2 million U.S. center and highschool college students reported utilizing e-cigarettes in 2021, in line with a examine launched in September by the FDA and the U.S. Facilities for Illness Management and Prevention.

Juul’s regulatory defeat is the second dealt to the tobacco trade in latest days. The Biden administration this week saying it might order cigarette makers to chop nicotine ranges in an try to chop smoking-related deaths. 

Partially owned by tobacco large Altria Group, Juul didn’t instantly reply to a request for remark.

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