UMG Launches New Media Platform to Join Artists With Manufacturers – Billboard

Common Music Group for Manufacturers (UMGB) has launched a sophisticated media and information platform designed to extra simply join manufacturers with unique UMG artist content material, the corporate introduced Wednesday (June 22).

Known as the UMusic Media Community, the platform will give manufacturers entry to UMG’s stock of music video content material spanning all main social platforms in addition to UMG information and insights, permitting them to hyper-target audiences at scale. Content material provided via the community will embody official music movies, songs and lyrics movies, artist vlogs and way of life content material from UMG-owned platforms together with Insurgent Labs, Mercury Studios and Polygram Leisure. The community may also supply branded content material and partnership alternatives throughout all of UMG’s labels and artists.

UMGB claims to boast tens of 1000’s of hours of video content material and over 4 trillion minutes of UMG content material on YouTube. Its consolidated digital properties additionally draw over 150 million distinctive guests each month throughout desktop, smartphones and tablets within the U.S. alone, in line with the corporate.

The UMusic Media Community can be led by Richard Yaffa, government vp, world head of UMGB, and Morgan Buksbaum, senior vp of media and properties at UMGB. The platform is totally built-in into UMG’s world operations, pulling on the sources of divisions together with industrial providers & UMGB; digital technique; information, e-commerce and media; and digital rights administration.

The community’s public launch comes on the heels of a year-long beta program that UMGB claims has resulted in thousands and thousands of views for advertiser content material.

“By means of this cutting-edge new platform, UMG artists can create vacation spot programming solely for manufacturers, giving our companions the flexibility to hyper-target culturally related content material the place they haven’t been capable of do earlier than,” mentioned Yaffa in a press release.

Added Michele Anthony, government vp at UMG, “The UMusic Media Community combines the distinctive collective sources that solely UMG, because the world’s main music-based leisure firm can present to companions, creating an unrivalled service that leverages and delivers the attain, energy and affect that nice music and artist content material can carry, whereas creating worth for our artists, labels and our companions.”

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