When Warner Music Group confirmed its acquisition of 300 Leisure for $400 million late final yr, the corporate additionally confirmed that 300’s chief, Kevin Liles, was – underneath Warner’s roof – to be appointed Chairman & CEO throughout each 300 and Elektra Music Group.
Elektra Music Group was a frontline label group in New York launched by WMG in 2018, housing labels like Fueled By Ramen, Roadrunner Data, Low Nation Sound, DTA Data, and Public Consumption.
Now Elektra Music Group isn’t any extra, with its constituent elements this week folded into 300 Elektra Leisure – 3EE – an all-new frontline label group at Warner, led by Liles as Chairman & CEO.
What was Elektra Music Group is now Elektra Leisure, and continues to be led by Co-Presidents Mike Easterlin and Gregg Nadel, who report back to Liles inside the 3EE construction.
The opposite half of that 3EE construction is 300 Leisure, overseen by its newly appointed Co-Presidents Rayna Bass and Selim Bouab. Bass and Bouab additionally report into Liles.
Warner stated in a press launch this week: “Beneath the umbrella of 3EE, each 300 and Elektra will preserve their unbiased identities and cultures.”
Nevertheless, a 3EE “central hub of experience” will now be established, stated Warner, which is able to “convey collectively the deep data and broad expertise spanning the 300 and Elektra groups”.
The manufacturers that now sit inside 3EE embrace 300, Elektra Data, Fueled by Ramen, Roadrunner, Low Nation Sound, DTA Data, Public Consumption, Younger Stoner Life Data, Sparta, and 300 Studios.
The brand for 3EE combines components of each 300 and Elektra Leisure, together with 300’s signature purple “3” and the stacked Elektra Leisure emblem (see under).
“Each single model inside 3EE was born as an unbiased, entrepreneurial label made up of music-lovers who take dangers, break guidelines, and disrupt tradition,” stated Liles.
“The mission of 3EE is to reimagine our price proposition to artists and artistic companions globally.
“We gas the spirit of our labels’ identities by the creation of powerhouse model administration groups that span genres and cultures. Our persons are handpicked as a result of all of them dwell what they work and love what they do.
“Each label inside the 3EE household is pushed by a novel standpoint and objective, and, on the identical time, all of them profit from our years of collective experience, knowledge, and affect. We name this #BiggerFamilyBusiness.”
“The mission of 3EE is to reimagine our price proposition to artists and artistic companions globally.”
Kevin Liles, 300 Leisure
“From the day we walked within the door at 300, we’ve been on a mission to signal authentic artists and nurture a model that stands out from the gang,” stated Bass and Bouab.
“Mike, Gregg, and the Elektra crew share our artist-first philosophy, and the mixture of our firms creates an thrilling, collaborative surroundings the place artists throughout the musical spectrum will be something and obtain every part.”
“From Elektra to Fueled by Ramen to Roadrunner and all through our label household, we’re outlined not by one single id, however by a collective of distinctive manufacturers,” stated Easterlin and Nadel.
“We’re very excited to be becoming a member of forces with Kevin, Rayna, Selim and the complete 300 crew to construct an organization that nurtures genuine artists, songs, and visions from conception to international greatness.”Music Enterprise Worldwide
Picture Supply : www.musicbusinessworldwide.com – https://www.musicbusinessworldwide.com/warner-music-group-launches-300-elektra-entertainment-led-by-kevin-liles/
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