MENA targeted music streaming service Anghami is increasing into stay occasions.
Anghami has acquired Highlight Occasions, an organization specialised in managing and executing stay occasions and concert events within the area.
Highlight is headquartered in Dubai and has six affiliate places of work in Jordan, Lebanon, Egypt, Tunisia & Morocco overlaying GCC, Decrease Gulf and North Africa.
The deal will see Highlight Occasions grow to be Anghami’s arm for stay occasions and concert events, together with offline actions and activations.
In line with the press supplies asserting the deal, Highlight Occasions will “present a stage for artists to carry out and attain their audiences offline”, whereas Anghami’s know-how “will bridge the hole between the offline and on-line worlds by offering entry to unique concert events by its stay video streaming capabilities and creating immersive experiences by AR and VR”.
The announcement follows Anghami’s latest IPO on the NASDAQ in New York.
In Could, Anghami printed its full yr monetary outcomes for 2021 in addition to its preliminary outcomes for Q1 2022, reporting that its complete income grew 16% year-over-year in 2021, to $35.5 million in 2021.
Anghami says that its new partnership with Concentration is going to allow it to “unlock alternatives” between artists, manufacturers, and music followers, “with unique entry to personal concert events, VIP lounges, meet & greets and backstage entry, along with attending concert events both offline or streamed by their units”.
In-person and digital concert events will likely be accessible both by tickets or sponsored by manufacturers.
Highlight Occasions has lately confirmed its program of upcoming concert events and occasions in Dubai, Abu Dhabi, Paris, Cairo and Riyadh, together with “Beat the Warmth”, a seven-concert pageant organized in collaboration with the Division of Tourism and Commerce Advertising and marketing – Dubai (DTCM).
Additionally in Abu Dhabi, six concert events are deliberate for the remainder of the yr, to be introduced at a later date. Additionally scheduled is a stay live performance by the Arab famous person Wael Kfoury in Paris.
Highlight may also be executing all of Anghami’s occasions, together with Amr Diab Dwell. (Center Japanese mega-star Amr Diab signed an unique multi-year licensing cope with Anghami in February).
“Our imaginative and prescient is to develop from music streaming to a totally built-in leisure platform that meets our purpose of constructing our personal distinctive class that no different supplier can compete with.”
Eddy Maroun, Anghami
Eddy Maroun, Co-founder and CEO of Anghami stated: “Our imaginative and prescient is to develop from music streaming to a totally built-in leisure platform that meets our purpose of constructing our personal distinctive class that no different supplier can compete with.
“This partnership will permit us to ship distinctive experiences to our customers whereas giving artists a stage to carry out and attain their followers bodily and nearly.
“Highlight and Anghami Lab are amongst plenty of initiatives we plan to develop as new enterprise extensions to speed up our development and enhance our margins whereas widening the hole with our opponents.
“Maher has constructed an excellent enterprise on strong economics and has confirmed that stay concert events and occasions are a scalable and worthwhile enterprise.”
“Our offline experience, complemented by Anghami’s attain, information and technical capabilities, is the proper recipe for achievement.”
Maher Khawkhaji, Highlight
Maher Khawkhaji, Founder and CEO of Highlight added: “Anghami is the biggest music platform within the MENA area with an unbelievable variety of customers and a novel community of partnerships that, as soon as linked to Highlight, will open doorways to wonderful alternatives.
“Our offline experience, complemented by Anghami’s attain, information and technical capabilities, is the proper recipe for achievement.
“We sit up for being a part of this dynamic workforce and unleashing the unbelievable potential to deliver the very best to music followers, artists and types and take leisure to the following degree.”
Music Enterprise Worldwide
Picture Supply : www.musicbusinessworldwide.com – https://www.musicbusinessworldwide.com/anghami-acquires-event-and-concerts-company-spotlight-as-it-expands-into-live-entertainment/
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