Wiz Khalifa Launching Mushroom & Psilocybin Wellness Model Mistercap – Billboard

Wiz Khalifa has teamed up with Canadian firm Crimson Gentle Holland to launch Mistercap, a brand new naturally occurring psilocybin and mushroom wellness model.

The publicly-traded Ontario, Canada-based firm already produces, grows and sells psychedelics within the Netherlands, which has one of the crucial liberal drug insurance policies of any nation in Europe. The Grammy-nominated rapper, who beforehand glided by the moniker “Mr. Cap,” is working with Crimson Gentle Holland on magic truffles within the Netherlands, and so they’re aiming to launch home-grown pure (non-psychedelic) mushroom kits within the U.S., Europe and Canada by the tip of the 12 months.

“We’ve been working with Wiz Khalifa and his staff to collaborate and create a model that encompasses our joint perception for the reasonably priced and equitable entry to naturally occurring psilocybin responsibly,” mentioned Crimson Gentle Holland CEO/director Todd Shapiro in a press release. He added that they “will monitor future potential markets, if and when rules legally allow, to broaden the supply” of the psychedelic product line and “will proceed to work in the direction of producing further useful mushroom merchandise collectively below the MISTERCAP model.”

Shapiro mentioned that Khalifa’s affect makes him “uniquely positioned to assist us unfold the message and finish the stigma surrounding psilocybin whereas specializing in psychological well being and wellness.”

The sale of psilocybin — a naturally occurring psychedelic which is the energetic ingredient in “magic mushrooms” — is at present unlawful below federal regulation within the U.S. and Canada, although it was just lately decriminalized statewide in Oregon in addition to within the District of Columbia and several other municipalities in California, Washington, Colorado, Michigan and Massachusetts. In Europe, psilocybin is authorized on the market solely within the Netherlands, although different European international locations, together with Austria, Portugal, Spain and the Czech Republic, have decriminalized possession of magic mushrooms.

Despite widespread restrictions on psilocybin globally, Khalifa and Crimson Gentle Holland are clearly hoping that the present push to decriminalize the drug in numerous international locations, together with the U.S., will broaden the marketplace for their psychedelic product line over time. And by promoting non-psychedelic develop kits, they’re evidently aiming to construct up their buyer database within the meantime.

There’s purpose for optimism. Along with the profitable push for decriminalization within the aforementioned U.S. states and municipalities, one other federally-banned drug, hashish, is now absolutely authorized for leisure use in roughly half of U.S. states, the District of Columbia and a number of territories, whereas round a dozen others have allowed it for medical use. In Canada, hashish is authorized on the federal degree for leisure use, whereas many international locations in Europe have additionally legalized or decriminalized the drug recreationally. Within the wake of those profitable legalization efforts, quite a lot of celebrity-branded hashish merchandise have flooded the market, together with from Lil Wayne (GKUA Extremely Premium), Willie Nelson (Willie’s Reserve), Snoop Dogg (Leafs by Snoop) and Khalifa’s personal Khalifa Kush hashish line, which he’s run since 2014.

“Launching Mistercap Magic Truffles within the Netherlands and creating different Mistercap pure mushroom merchandise and Dwelling Develop kits is gonna be dope,” mentioned Khalifa in a press release. “We’re constructing one thing particular and are excited to develop with the trade.”

Brad J. Lamb, chairman of the board of administrators of Crimson Gentle Holland, added, “Real model recognition and movie star social media attain will assist Crimson Gentle Holland acquire world consciousness for leisure psilocybin as all of us sit up for being part of a constructive change and ending stigmas. Crimson Gentle can even proceed to deal with growing revenues with many alternative sorts of mushrooms, from farming, distribution to consumer-packaged items, making a well-positioned firm with a continued, fixed and intelligent development technique.”

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