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NFT startup Serenade names UK advisory board


Australia-born Serenade, a music NFT startup launched in 2021, has unveiled the members of its UK advisory board.

Among the many music business figures becoming a member of the board are: Darcus Beese, Founding father of Darco Recordings; Sammy Andrews, Founder & CEO of Deviate Digital and Live performance Promoter Toby Leighton-Pope.

Additionally becoming a member of the board are Fay Milton, Musician & Co-Founding father of Music Declares Emergency; Jin Jin, Songwriter, A&R and Writer; Dan Sanders, Artwork Director Atlantic Data; Phil Christie, Co-founder Manifest Publishing and former MD of Warner Data; Oliver Sasse, Nerve Administration, and BBC Radio 1XTRA broadcaster DJ Goal.

The board can be Chaired by former YMU Managing Director within the UK, Iain Watt.

Watt joined the NFT platform as its Advisory Board Chairman in March.

The board will meet quarterly, and can be an “energetic, credible voice and advocate for Serenade”, says the corporate.

Serenade additionally notes that its board will provide steering and perception into key points regarding the corporate’s UK presence, will help the work of Mike Walsh, UK Head of Strategic Partnerships, and can play a key position in guiding Serenade’s UK artist and accomplice technique.

Serenade says that its board may also assist preside over its environmental practices, and can intention to broaden the corporate’s pool of style experience and contacts.

In Might, Serenade raised AUD $6 million (approx USD $4.2m) in seed funding, supported by traders together with administration figures from Atlantic Data UK, Secret Sounds, Future Basic, UNIFIED Music Group and Warner Music Group, in addition to actor Hugh Jackman.

Talking with MBW in June, Max Shand stated he deliberate to make use of the funding to spend money on Serenade’s tech and to “develop [Serenade’s] advertising and marketing, product, and partnerships sources between the UK, Australia, and shortly to be the US”.

“It’s an actual privilege to have the ability to work alongside the members of this board with their collective knowledge and data.”

Iain Watt

Iain Watt stated: “When placing collectively an advisory board for Serenade we needed to convey collectively a dynamic and diverse pool of experience and opinions from a broad vary of backgrounds.

“This can permit us to grasp how we should always greatest serve artists and their groups and in flip create new experiences for his or her followers.

“It’s an actual privilege to have the ability to work alongside the members of this board with their collective knowledge and data to assist create new concepts and drive new alternatives for Serenade.”

“We’ve constructed our music advisory board to provide a voice to the UK music business – its artists, establishments, and most significantly, followers.”

Max Shand, Serenade

Max Shand, Founder and CEO of Serenade, added: “We’ve constructed our music advisory board to provide a voice to the UK music business – its artists, establishments, and most significantly, followers.

“As a music firm that makes use of revolutionary know-how to enhance the artist-fan relationship, we depend on being near the business to empathise with its must construct significant merchandise.

“This board represents the strongest voices contributing to the artist-fan relationship at present throughout a number of music business pillars, and we’re assured that now we have the appropriate experience and perception to increase our enterprise meaningfully, and with integrity, into the long run.”Music Enterprise Worldwide



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